THE PROCESS & SOLUTION

This project focused on creating an innovative digital design, which has the potential to engage companies and students in the political issue regarding bicycle planning. Through an iterative process, the study examined Cyklistforbundet’s business model, the motivation of the target audience when supporting political cases, as well as available technical opportunities.

By involving all relevant stakeholders through workshops, surveys, interviews, and focus groups, we sketched out different design solutions. The project turned out to be a mobile application, which aims to motivate students and employees. to participate in social events, thus creating positive awareness of the organization.